Agency Mid-Year Trend Review for 2017: Accelerating Towards Ambient Computing

At Epsilon, we consolidated 68 trends from the first half of 2017 outlining the paradigm shift from ''everything will be connected'' to ''everything with be cognified.'' All signs point to a future where consumers will have their own omni-present virtual assistant accessible via voice command, body gesture and/or a mixed-reality display.

As proof, already this year, Facebook has launched an augmented reality camera platform, Google and Microsoft moved to an artificial intelligence-first ecosystem, and intelligent connected devices dominated the business news cycle.

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Ambient computing
  • 68 trends in one place
  • Our new behavior focused trend framework
  • Six new future state territories
  • How you can future proof your brand for ambient computing