1:1 to 1:You
E-mail, a powerful medium to connect with your customers today

In these trying times, there has been a significant shift in the way customers interact with brands. For example, traditional retail shopping has given way to e-commerce, according to a recent survey conducted in the APAC region. 58% of consumers increased their online shopping frequency during the lockdown with a whopping 74% intent on changing their future shopping habits. Marketers have turned to their most trusted and reliable medium to communicate with their customers in a contactless world - email.

We explore four phases that marketers will find useful during these uncertain times:

  • Response
  • Recovery
  • Rebuilding
  • Resurgence

We can help you understand your consumers in their dramatically changing journeys. Using Epsilon PeopleCloud Messaging’s platform and strategy, analytics, creative and tech integration services, we’ll help you make meaningful connections. 

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About Epsilon
 
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of products and services combine leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

For more information, visit apac.epsilon.com or follow us on Twitter @EpsilonAPAC.

Epsilon® is a trademark of Epsilon Data Interactive, LLC.

 
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