In these trying times, there has been a significant shift in the way customers interact with brands. For example, traditional retail shopping has given way to e-commerce, according to a recent survey conducted in the APAC region. 58% of consumers increased their online shopping frequency during the lockdown with a whopping 74% intent on changing their future shopping habits. Marketers have turned to their most trusted and reliable medium to communicate with their customers in a contactless world - email.
We explore four phases that marketers will find useful during these uncertain times:
We can help you understand your consumers in their dramatically changing journeys. Using Epsilon PeopleCloud Messaging’s platform and strategy, analytics, creative and tech integration services, we’ll help you make meaningful connections.