Marketing is more data-driven than ever before and email is no exception. Email certainly isn’t the cool, new kid on the block as it’s been around for quite some time, but opportunity still exists with the channel to drive personalized marketing communications.

So where do you begin? Continuously analyzing your email program results alongside benchmark data will help you identify areas of opportunity for your customer-engagement program.

Download the full report to learn:

  • Q1 2016 email performance trends by industry and message type
  • Insight into how the average company performed across multiple industry categories
  • Overall performance of an average email file across industry categories including behavioral segments
About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World's Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 800 309 0505.




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Q1 2016 email trends and benchmarks