Epsilon - Q2 2016 email trends and benchmarks

For marketers in the always-on environment, one single misstep in communication could result in a customer opting-out of the email program, or worse yet, losing that customer for good. Email marketers must focus on understanding the consumer first and delivering personalized experiences based on insights, such as past behaviors and preferences, to create compelling customer experiences.

So where do you begin? Continuously analyzing your email program results alongside benchmark data will help you identify areas of opportunity for your customer-engagement program.

Download the full report to learn:

Q2 2016 email performance trends by industry and message type

Insight into how the average company performed across multiple industry categories

Overall performance of an average email file across industry categories including behavioral segments

About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World's Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 800 309 0505.

Q2 2016 email trends and benchmarks