For marketers in the always-on environment, one single misstep in communication could result in a customer opting-out of the email program, or worse yet, losing that customer for good. Email marketers must focus on understanding the consumer first and delivering personalized experiences based on insights, such as past behaviors and preferences, to create compelling customer experiences.
So where do you begin? Continuously analyzing your email program results alongside benchmark data will help you identify areas of opportunity for your customer-engagement program.
Download the full report to learn:
|
|
Q2 2016 email trends and benchmarks
|
![]() |