Q3 2016 email trends and benchmarks
The email channel is no longer only about driving engagement via clicks and opens. It's about connecting the customer experience to build deeper cross-channel relationships with customers. Every customer interaction, whether there is an engagement, a purchase or a non-response, provides context for future communications between brands and their customers.
So where do you begin? Continuously analyzing your email program results alongside benchmark data will help you identify areas of opportunity for your customer-engagement program.
Download the full report to learn:
- Q3 2016 email performance trends by industry and message type
- Insight into how the average company performed across multiple industry categories
- Overall performance of an average email file across industry categories including behavioral segments