Consumer behaviors are changing and becoming more complex, but tools are now available to help marketers to truly understand their customers. Marketers must think about the experience they are providing and deliver messages that meet consumer needs across channels and devices.
To deliver more relevant messages, marketers are adopting tactics like adaptive content, timing metrics and social data integration. And marketers are continuing to leverage triggered emails, which take into account information based on specific action or interaction. As you review this benchmark report, keep the impact of triggered emails in mind.
Epsilon compiles and analyzes aggregated data from billions of emails to provide brands with email benchmarks to evaluate their respective campaigns. We hope this data will allow you to asses your performance and help improve your email strategy.
To get the full report, please fill out the form on the right.