Beyond clicks: The email marketer’s role to build meaningful metrics for the CMO
Watch this 38-minute on-demand video, or take a look at the case study below.
Our experience in action
Strengthening customer connections with 1:1 email messaging
Coach wanted to cultivate more personal relationships with their customers. Using our unparalleled data resources, and Agility Harmony’s machine learning and decisioning engine, Coach delivered personalised inbox content that drove 18% more engagement and a 3.7% higher average order value - a performance that won them an EIS Award for Email Marketing Excellence.
3.7%
lift in online and offline average order value
9.5%
lift in site visitors
3.1%
lift in revenue per recipient
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About Epsilon
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of products and services combine leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes. For more information, visit emea.epsilon.com or follow us on Twitter @EpsilonEMEA. Epsilon-Conversant™ and Epsilon® are trademarks of Epsilon International UK Ltd.