Marketers are constantly trying to figure out how to adjust their programs to accommodate for new trends and engage consumers. Mobile has dominated this conversation for quite some time, but as mobile usage flattens the conversation is shifting to what’s next for email marketers. Epsilon compiles and analyzes aggregated data from billions of emails to provide brands with email benchmarks to evaluate their respective campaigns.
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Q1 2015 email performance trends by industry and message type
Insight into how the average company performed across multiple industry categories
The significant differences between triggered email performance and Business as Usual email performance