The Forrester Wave™: Loyalty Service Providers, Q3 2019
Epsilon is the only vendor to be recognised as a Leader in both the Loyalty Technology and Loyalty Services Waves by Forrester.
It takes more than just great technology to build loyalty with customers.
Which is why we’re proud that Forrester has recognised Epsilon as a Leader in Loyalty Services in The Forrester Wave™: Loyalty Service Providers, Q3 2019. This recognition is in addition to being named a Leader in Loyalty Technology in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.
Download the full report to learn why service providers position loyalty as an outcome, not a programme:
- As brands embrace and increase their investments in loyalty — 62% of the companies Forrester surveyed for this evaluation plan to increase their spending on loyalty by at least 5% in the next 12 months — consumer apathy isn’t good enough.
- Emily Collins, Principal Analyst at Forrester, the report stated: “Marketers need strategic guidance to make the most of their programmes and, more importantly, to contextualise the role of the programme in a larger strategy for earning, recognising, and maintaining customer loyalty regardless of whether that customer is a loyalty programme member.”
- Forrester cited that Epsilon’s experience in the loyalty space and well-rounded offering make it a good fit for enterprises looking for a reliable data-driven partner.
About Epsilon
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of products and services combine leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes. For more information, visit emea.epsilon.com or follow us on Twitter @EpsilonEMEA. Epsilon-Conversant™ and Epsilon® are trademarks of Epsilon International UK Ltd.