United Airlines takes travel personalisation beyond booking
With Epsilon’s Agility Loyalty, United Airlines takes advantage of machine learning capabilities to drive upsell and cross-sell personalisation for ancillary sales like seat upgrades, partner programmes, priority boarding, flight changes, entertainment and more. These personalised offers are automatically executed across all channels, including web, email, SMS, mobile, call centres and check-in kiosks. The key is that everything works together to drive personalisation across every interaction point with the consumer - and ultimately for the brand as well.
And, as a result of finding smarter ways to upsell and cross-sell, United Airlines has become the #1 airline in ancillary revenue.
increase in web conversions
higher email click-to open rates
personalised offers generated per day
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