Creative Solutions That Connect
In this webinar, we partner with Skift to examine why machine learning will be a game changer when it comes to delivering better, more personalised experiences for travelers.

Watch it now, or take a look at the case study below.
Our experience in action
United Airlines takes travel personalisation beyond booking

With Epsilon’s Agility Loyalty, United Airlines takes advantage of machine learning capabilities to drive upsell and cross-sell personalisation for ancillary sales like seat upgrades, partner programmes, priority boarding, flight changes, entertainment and more. These personalised offers are automatically executed across all channels, including web, email, SMS, mobile, call centres and check-in kiosks. The key is that everything works together to drive personalisation across every interaction point with the consumer - and ultimately for the brand as well.

And, as a result of finding smarter ways to upsell and cross-sell, United Airlines has become the #1 airline in ancillary revenue.
12%
increase in web conversions
62%
higher email click-to open rates
70K
personalised offers generated per day
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About Epsilon
 
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of products and services combine leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes. For more information, visit emea.epsilon.com or follow us on Twitter @EpsilonEMEA. Epsilon-Conversant™ and Epsilon® are trademarks of Epsilon Data Interactive, LLC.