Segment your audience by consumer attitudes and preferences toward shopping

To help you navigate the evolving retail landscape, we developed Shopping Styles, an audience segmentation system based on a proprietary survey of consumer attitudes and preferences toward shopping. Use Shopping Styles to profile your customer base, develop tailored messaging strategies and activate audiences across channels.

Download the brochure to learn about each of the Shopping Styles segments:


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  • Amazon Rules: ''I'm not a fan of shopping so I prefer shopping online and Amazon is where I go...''
  • Click & Go: ''I prefer to shop online because it’s fast and convenient. I get my groceries online and use...''
  • Bricks & Clicks: ''I love to shop—both online and in-store—and am always hunting for bargains, so I...''
  • Plus, Luxury & Leisure, Retail Therapy and @ the Store segments