Epsilon - The social shift toward messaging

Social media—and now social messaging—is a path to understanding and being in a relationship with your customers. Social messaging is poised to become the most direct, direct marketing channel, creating immediate 1:1 conversations with customers.

In this e-book, THE SOCIAL SHIFT TOWARD MESSAGING 10 ways to leverage data, messaging apps, chat bots & conversational commerce, we give you a deep-dive into:

shifting consumer behaviors towards social messaging,

the potential impact of these changes, and

proposed best practices and future considerations

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About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network. #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 800 309 0505.

THE SOCIAL SHIFT TOWARD MESSAGING
How data, messaging apps, chat bots & conversational commerce can enable brands