Powering lifetime connections: The three stages

Making customers feel appreciated, valued and confident drives loyalty. Your challenge is to create a differentiated experience within the complicated digital marketing landscape. To achieve this, you need to make emotional connections with your customers.
In this e-book, Tad Fordyce, SVP Loyalty at Epsilon, breaks down how to power lifetime connections with your customers.

Download the e-book to learn:


  • Stage one: getting to know your customer and establishing a data baseline
  • Stage two: how to create a plan and cadence for ongoing dialogue
  • Stage three: adjusting your communication strategy along the customer journey