Technology is now essential to our daily lives. Accessibility and empowerment has transformed how we connect and communicate. This has led to new forms of user interaction that will usher in the business models of the future. 2017 will be comprised of new types of conversational experiences to connect with consumers. It will see the continued evolution of artificial intelligence and connected systems as well as the rapid rise of third-party ecosystems supporting virtual, augmented and mixed reality.

Our Top Trends for 2017 outlines the evolution of marketing in 2017 through the consumer centric filters of connection, cognition and immersion.

  • Connection - Trends that reimagine how we connect, enable and empower consumers
  • Cognition - Trends where machine based intelligence will disrupt and redefine data assets and how we work
  • Immersion - Trends that align technology and presence to evoke emotion, entertain and power commerce

How we consume and interact via digital channels is about to be absorbed and redefined. We believe that 2017 will begin the convergence of connection, cognition and immersion toward an ambient computing future built on new data types that will simplify complex tasks and predict need states vs reacting.

About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World's Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 800 309 0505.




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Epsilon’s view of 2017 trends
Epsilon’s view of 2017 Trends
Agency trends for 2017

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Tom Edwards
Chief Digital Officer, Agency